Why Choose 100% Wool?

October 29, 2015

Why Choose 100% Wool?

Campaign for Wool

Wool has been used for clothing and materials for thousands of years, from the ancient Mesopotamians to the fashionistas of today. Sheep were first domesticated more than 10,000 years ago, bred for both their meat and their warm, soft coats. Today’s 200+ breeds of sheep offer fleece that varies in length, density, and curliness, lending different characteristics to items made of wool.

As the demand for cotton grew during the Industrial Revolution and man-made fibers such as nylon and polyester became widely available in the 20th century, the general public drifted away from wool. But the fibre is now experiencing a resurgence in popularity.

There are many reasons for this renewed interest in wool, including:

Superior breathability; wool fiber allows your skin to breathe.
Wool is naturally stain-resistant
Odor-resistant: wool absorbs sweat and releases it back into the air, inhibiting bacteria growth and preventing the fabric from retaining odor.
Extremely durable; wool fibers can be stretched up to 30% and still spring back, which helps fabric retain its shape and resist wrinkles.
Wool can absorb up to 50% of its weight in water without becoming saturated, helping to keep you comfortable even when damp.
Sustainability: wool is rapidly renewable, biodegradable, able to be recycled, and able to be produced organically. It can be dyed easily and without the need for harsh chemical additives.
Wool is also naturally flame-retardant and wrinkle-resistant, so there is no need to add chemical agents.

To find out more about wool’s unique properties and benefits, we invite you to visit Campaign for Wool.



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